Trust emerges online in the social web of institutions and people. From this perspective credibility appears to be a transferable property.
There are two types of transactions. There are machine records of transactions and there are mediated witnessed interactions (editing of pages, public postings, making links, ‘I show I know you’). Digital witnessing contributes to the establishment of reputation and authenticity, through hyperlinks and records of transactions between humans and machines as well as between humans mediated through machines.
Transactions online prove existence
Sunil Abraham argues that an individual exists online because of transactions online, not because of having a webpage. You have to do transactions all the time to prove your existence in time and space. Records of direct transactions should be available for the public.
