Practice of design changed
Because of the development of digital technology, design practice has changed rapidly over the last two decades: the tools used to design have changed (hard- and software), the execution of design has changed (modelling, testing, making, controlling), and the research methodologies have changed (searching, finding, monitoring). "With all the hype about new design tools (from HyperCard to Director to Flash to whatever's in beta today, to be released tomorrow, and a technological cliché the day after that) and the concomitant backlash against them, this is precisely the time to revisit the debates about deep design versus styling. But the very people who should be talking about this lack the historical and aesthetic background to see their work in larger contexts." (Lunenfeld 2003, 12)