There are three ways in which values can play a role in a design process: as design requirement, as factor of analysis and as the value driving a value sensitive design process (Vermaas et al 2011, van den Hoven 2005). To shed light on each of these roles the YUTPA framework is used to analyse and design presence as value for (meta) design (see section 3 under ‘meta design for choices and trade-offs’) (see figure 1).