Deep design
Lunenfeld argues for a deeper understanding of design from a historical and aesthetic perspective. "Even more important than improving our interfaces with machines is design research's potential contribution to improving our relationships with each other, our communities, our cultures and our democracies. Design is not only about serving the needs of business, but also about determining and working towards the greater good for society, government, education and the environment." (Lunenfeld 2003, 14).
